How we began
1994, a close encounter with a sheep changed Jeremy Moon's life. Working from his HQ in the nerve centre of his bedroom, he developed the world's first layering system for the outdoors
What we believe
We believe nature is better than plastic
How we design
Our aim is to create styles so light and unrestrictive that people feel as free as if they're wearing nothing at all. Wear Icebreaker, feel naked
What’s our relationship with nature?
For us, it all comes down to a simple ethos: "It's about our relationship to nature, and to each other". It's how we think, and how we run our business.
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A fun work culture, no dress code, passionate colleagues, strong environmental ethics and the chance to work in a truly global organisation – what’s not to like about working with us?
"I was young, broke and had absolutely no idea what I was doing". Not a promising start for a business, but Jeremy Moon was driven by a passion for a beautiful, natural product that the rest of the world didn't know about yet
Check out our video library to see clips that tell the stories behind Icebreaker, from our transparent supply chain to the stunning locations where we shoot our seasonal product catalogues